The market for sensitive detergents and sensitive hair care, hygiene and skin care products has been growing in recent years. Tough price competition and the growth of private-label brand’s selection have been a challenge. In addition, standing out from the range of other non-perfumed, colourant-free products has been difficult.
LV brand was thought to be pale and meant only for sensitive skin. New, more colourful brand film reached the new LOHAS consumer group and helped us exceed all our objectives. Film production: Otto Production.
Effie 2017 shortlisted